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Soap₂o was born when our founder, Jordan, spotted a huge gap in the market. Jordan was supplying and distributing sanitisation dispensers during the pandemic in 2020 and was put in a position where he had to show how well his dispensers dispensed foaming sanitiser but he didn’t have any foaming sanitiser at home.

With some out of the box thinking Jordan filled the foaming dispenser with some washing up liquid and added water which produced the perfect foam! This was his lightbulb moment as the foam it created was more than enough to wash your hands.

Fast forward to 2023 Soap₂o is a sustainably focused business that is on a mission to eliminate single use plastics, eliminate the shipping of water and only uses natural ingredients. 

Soap₂o supports the Made Blue Foundation by donating 33L of fresh drinking water for ever 1 litre of hand soap sold.

Soap₂o is now a lot more than just a foaming hand soap company with a full hand and body product range coming in 2024, with a clear vision to be the world’s most sustainable concentrate cosmetics company.